Digital Communications and Engagement Specialist
- Digital Communications and Engagement Specialist JobID: 58634
- Position Type:
- Date Posted:
- Date Available:
- Closing Date:
11/29/2021   Additional Information:
Digital Communications & Engagement Specialist
1.00 FTE - 12 month/261 day work year
Professional/Technical - Salary Range: 3 ($59,017 - $88,526 - based on the 20/21 salary schedule)
Click on the following link for a detailed job description: Digital Communications and Engagement Specialist
BOULDER VALLEY SCHOOL DISTRICT is committed to create challenging, meaningful, and engaging learning opportunities so that all children thrive and are prepared for successful, civically engaged lives. Our comprehensive and innovative approach to education ensures that each student meets expectations relative to intellectual growth, physical development and social emotional well-being. The district covers approximately 500 square miles and serves the communities of Boulder, Erie, Louisville, Lafayette, Superior, Broomfield, Nederland, Ward, Jamestown and Gold Hill. Website: BVSD.
The Digital Communications & Engagement Specialist will work to build relationships and engagement with BVSD stakeholders, with a focus in communities that historically have been underrepresented. They will engage the community and share Boulder Valley School District stories through in-person, digital, interactive and print communication. The Digital Communications & Engagement Specialist also will assist in managing the district's online presence, including creating content for the website, social media, and online publications.
-Manages BVSD’s online presence, including online customer and community engagement. Coordinate with the Communications team to develop and implement strategies to build and strengthen the district’s brand in the digital space.
-Develops and produces social media communications content for district Facebook, Twitter, Instagram and YouTube pages. Monitors social media and responds to community questions and concerns, supporting the district’s strategic priorities of increasing trust in the community through clear and engaging dialogue.
-Writes and publishes stories that highlight district, student and staff achievements and programs.
-Gathers and analyzes information to write and edit various print and electronic communication vehicles such as newspapers, brochures, news releases, news tips, web content, social media content, marketing materials, reports, and others as required.
-Works to foster community engagement; works with different stakeholders and stakeholder groups to gain greater understanding of the communication needs in our community.
-Develop and implement outreach strategies to build a presence for the district in the community, connecting with stakeholders, new organizations, etc, to expand the reach of our message via interactive media platforms and in-person opportunities.
-Create and update content across the district’s digital platforms that delivers key, strategic messages. Identifies target audiences, tone, and purpose of each avenue and implements a coordinated and cohesive plan to drive traffic, promote engagement and support district objectives.
-Supports staff with social media needs, including individual school pages by adhering to all applicable board policies governing social media and digital communications.
-Available to take and edit photos/video from district events and activities for website, social media posts, and marketing materials.
-Serve as back-up to the Communication Manager and Chief Communications Officer, as needed.
-Perform other duties as assigned
-Bachelor’s Degree with a major in Journalism, Communications, Marketing or other related field OR a minimum of four years work experience directly related to Journalism, Communication or Marketing.
-Minimum of five years experience in communications, marketing, digital content management, community engagement or public relations is required in addition to the education experience requirement.
-Bilingual (English & Spanish) proficiency
-Completed and submitted BVSD on-line application
-Communicate (read, write, and speak) in English
-Proficient with Google apps, Adobe suite, web tools, analytics, and new media platforms.
-Salary Placement varies according to experience and education.
Application and Selection Procedure:
-Apply on-line at http://bvsd.org (in-district transfers, be sure to include your BVSD employee number).
-If you do not have internet access, a computer is available in the Human Resources Division, Education Center, 6500 E. Arapahoe, Boulder, Colorado.
-Applications are reviewed to match candidates with position qualifications, with a limited number selected for interviews. For the final selection, employment is contingent upon successful completion of the post-offer screening process, including a background check and possible medical examination.
The Boulder Valley School District is an equal opportunity educational institution and does not unlawfully discriminate on the basis of race, color, ethnicity, sex, gender identity/expression, national origin, creed, religion, age, sexual orientation, disability or veteran status in admission or access to, and treatment and employment in its educational programs or activities. Inquiries or complaints: BVSD Legal Counsel - 720-561-5903; Office for Civil Rights - http://www2.ed.gov/about/